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Later she recorded others such as Annie Sprinkle "talking sexy".
Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.
In the sex industry, similar platforms emerged facilitating the selling of used panties and other odoriferous garments, and for "cam" video sessions, in which the customer, for a fee, can direct the woman on the video screen, and for a higher fee, have a private connection (no one can see caller or provider except each other).
By the end of the 1980s, nearly all of the major local phone companies in the United States, plus the major long distance carriers, were actively involved in the adult chat line business.
By 2007 only Verizon, Sprint and AT&T remained in the chat line business in the U. By 2007 Verizon and MCI had merged and only a few chat line companies remained active as a result.
Typically the telephone companies would bill callers to chat lines and then remit 45% of the money collected to chat line operators.
Performers would come to a studio where they received a cubicle, coaching, and cash incentives to keep callers on the line longer.
This is the world portrayed in Spike Lee's movie about phone sex, Girl 6.
The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.
Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.